The Fitness & Recreation Programme is a booklet made available to all members of the country club at the beginning of each year, listing the many classes, events, and amenities offered at the club. My task was to redesign the booklet, which included illustrating a set of characters and organizing all the provided text on each page.
In the design process, I was allowed a lot of creative freedom, so I was not limited to corporate colors or layout style. I decided on a colorful pastel palette with my own set of illustrated characters to make the program booklet a fun read for both children and adults. It was difficult to create a hierarchy system with so many colors in play, but I eventually sectioned the booklet in half to "Kids" and "Adults", each indicated with a different colored tab on the top left corner for a quick look, and tried to make all the information as visually accessible as possible.
