My client needed help with designing a logo for their branch team, which was named "Team Phoenix". After meeting with my client and listening to their vision and design needs, I was happy to have the opportunity to offer design consulting for building their brand identity. I often think the logo is the window to the brand, therefore it was important for me to understand how my client wanted to be viewed and represented, and what their values were in order to begin the design process.
Project research and mood board phase.
Page 1 of the brief I organized for my client, which outlined their team values and culture and ways it can coincide with the imagery and colors chosen for the logo design. I also included historical and current references for the usage of the phoenix in imagery.
Page 2 of the brief, this was the mood board I set up to offer my clients sources of inspiration and to find the convergence of traditional Chinese culture with typical financial themes.
Final logo designs with color options.
